Sirena Yachts superyacht division and Northrop Johnson are establishing a new partnership.
Sirena Yachts, one of Turkey’s leading yacht shipyards, has made an agreement with Spain’s Northrop Johnson, which specializes in the sale, rental and management of marine vehicles such as luxury yachts, mega yachts and superyachts.
According to the partnership announced at this year’s Fort Lauderdale International Boat Show; Northrop Johnson will serve as the exclusive sales representative of the Sirena 42M model in the Americas.
The construction of the first 42-meter superyacht, which represents the first unit of the series consisting of 35 to 50-meter models, will start soon. According to the shipyard, the future flagship will be a “water-based dream house” with design by Luca Vallebona, Hot Lab and Van Oossanen Naval Architects.
“Reminding the industry of elegance and innovation”
Northrop President Daniel Ziriakus Johnson said partnering with Sirena Yachts on the 42 M model represents a significant step for both parties to set new standards in luxury and design.
“This collaboration represents a combination of both vision and expertise, bringing together two strong teams to redefine the essence of elegance and innovation in the industry,” said Johnson.
Sirena Yachts CEO Çağın Genç said, “We are not only excited about the construction of the 42M model, but also very happy to cooperate with such an outstanding team for the sale of the yacht. “This partnership offers our shipyard a great opportunity to introduce this market-shaking design.”
Genç explained that the decision to move to larger superyachts was taken in response to customer demands for larger versions of the shipyard’s current flagship, Sirena 88. (In the news)
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